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How to Tell Compelling Personal Stories: A Simple Four-Part Formula

Aug 6, 2020




The ability to tell compelling and engaging stories is one of the most effective marketing skills anyone can develop. Stories can connect an influence us at a deep level. Teaching your team not to make exaggerated claims but rather to attract attention or pique curiosity by telling stories is one of the most successful business-building strategies.

Telling success stories is also one of the best ways to connect with people at an emotional level, whether at business presentations, on stage at a convention or in short online videos. Use this simple four-part formula to help your team develop more compelling stories.


PART 1: YOUR BACKGROUND

Your background includes education or career experiences. Be general with this – no need for all the specifics.  Focus on why you chose the path you did. You can include your family, life and career goals, and any major changes you experienced. 

The purpose of the background is to help shape the direction of the story.  It should be brief but still communicate who you are and the most important things in your life that lead you down the path you’re on today.


PART 2: WHAT HAPPENED TO YOU

This part is also known as “your pain.” It’s the most powerful part of your story. Your pain is what people connect with most, so don’t be afraid to get real. This part focuses on something that happened (sometimes a life-changing event) that made you change or look for something different.

It’s the problem that caused you to think differently and pursue your business and it’s the core part of your WHY. Ideally, this part is the most specific. Focus on how you felt and why it was powerful enough to cause you to change.


PART 3: THE SOLUTION YOU FOUND

This is the answer to your pain or problem. It could apply to the business opportunity or even a product experience. The solution provides relief from the pain you experienced. For some, it could be relief from financial stress or finally finding a weight-loss solution to help you look and feel better. Include how things are different now and how the solution has changed you.


PART 4: HOW YOU FEEL NOW AND YOUR VISION OF THE FUTURE

This is the forward-looking excitement you have about your business.  How is life different now? Talk about the people you have helped and what you have discovered about yourself. Where do you see your business going? Share your vision for the future to communicate how you are still working to achieve success and help others along the way.

 

*Article printed in the Direct Selling News | August 2020 edition  https://issuu.com/directsellingnews/docs/dsn_august_2020 

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