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How to create digital content for your online business

Aug 26, 2021


On a typical day, you’ll likely encounter thousands of pieces of digital content. There are the email newsletters you’ve subscribed to; the social media posts that catch your eye as you scroll through your feeds; the videos you share on WhatsApp and even the websites you visit. And it’s safe to assume that your customers are receiving just as much information from all the brands and businesses they interact with, too.

With so much digital content being distributed globally each and every day, how can you ensure the content you make is not only reaching your customers, but that it’s connecting with them in a meaningful way?

In short: you need a strategy that helps guide each piece of content you create. Without a strategy, your content runs the risk of simply becoming another piece of online clutter that no one sees or – even worse – wants to read. Having a strategy saves you so much time and helps to set you up for success. Here’s how to create one for your online business.

1. Plan your message
Consistency is key in communication. Pinpoint the top two or three messages that are most important for you to share with your clients. As a Jeunesse distributor, your top messages might include:

● News about our premium, scientifically-backed products

● Information about the benefits of joining the Jeunesse family

● A personal insight into your own life and how Jeunesse has enhanced your wellbeing

Once you’ve chosen these messages, each piece of digital content you create should relate back to them in some way. This type of consistency gives your clients an understanding of the type of information they’re likely to receive from you – and how it adds value to their lives.

Never post or share a piece of content simply for the sake of it. Instead, approach it by asking: what will my clients get out of this information? How will it make their lives better? One way to do this is to consider how your messages can overlap with other things that are happening in your customers’ lives, whether it’s by suggesting ideas for holiday gifting or by sharing your own personal journey to get fit and healthy leading into spring.

2. Choose your channels
With so many different ways to communicate, it can be tempting to want to see your content on every platform available. But it’s far better to focus on just one or two, so you can create the best possible content for that channel. Ideally it will be a platform that you already know and enjoy – this will give you a head start in understanding the type of content that you personally like to engage with.

If you love taking photos for Instagram, for example, it makes sense to build up your distributor profile on this platform. Or if you’re always sharing things with your Facebook followers, make this your focus area. YouTube, email, WhatsApp and WeChat are some of the other channels you might consider.

3. Commit to a schedule
Creating digital content can be fun and exciting and when you’re just starting out, you might feel inspired to post a few times a day. Then, as other priorities come along, this might dwindle to once or twice a week – or even less.

Consistency is important here too. You don’t want to be bombarding your clients with emails every day and then suddenly dropping out of their inbox for a month. Pick a schedule that you can realistically commit to for at least the next six months. This might be three Facebook posts per week or two emails a month. Whatever it is, choose your schedule, put the dates in your diary and stick to them. This also allows you to plan ahead so you’re not scrambling around for ideas at the last minute.

4. Use all the resources available to you
When you’re planning content to share, remember that you don’t need to create everything from scratch. Our Jeunesse library has hundreds of beautifully designed and highly engaging images, graphics and videos available exclusively for distributors to use. These assets are available in more than 25 languages, so are ideal for communicating with your clients all over the world.

By drawing on these incredible resources, your content will always look polished and professional, and you’ll free up valuable time to work on other parts of your business.

5. Track your success
Once you get into the rhythm of sharing your digital content, it’s important to monitor how it’s performing. What type of social media posts gain the most Likes? How many enquiries do you typically receive from an email send-out? By tracking these things, you’ll begin to understand exactly the type of content your clients want to engage with.

6. Refine and repeat
You’ve planned your messages, focused on a platform and committed to a schedule. That’s great! Now all you have to do is … just keep going. By tracking your progress, you can refine your strategy as you go and continue to create digital content that your clients will love.

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