Announcing John Raser as our new Chief Marketing Officer
Jeunesse is pleased to announce John Raser as our new Chief Marketing Officer. John has been a disruptive force onstage and behind the scenes in the multimedia, advertising and sports worlds his entire life, with extensive entertainment experience on both sides of the camera and digital screen.
Way before his time on the corporate side, John actually grew up in the direct sales industry as the son of top income earning distributors. He experienced firsthand how the industry can radically transform the trajectory of a family's life. Because he was fully immersed and had a front-row seat to watch, listen, and learn all aspects of the business, John developed a lot of heart for network marketing and the dramatic, positive impact that comes with success in this industry.
“I bring a unique perspective to my work with a distributor-first mentality and advancement through collaboration approach. I understand what it takes for a distributor to be successful. I also understand the challenges distributors face out in the field and the objections they must overcome. So, I truly understand the psychology of a distributor and know what they need to succeed and how to make their job more simple and stress-free. This starts with developing world-class customer acquisition systems and retention programs centered around clear action plans and corporately produced sales tools that are turnkey and duplicatable. Sales tools and systems that do the talking for distributors, so they can be the messenger and not the message.”
– John Raser
Recognized as a dynamic and strategic integrated marketing and branding leader across an array of industries, including D2C, B2C, consumer packaged goods, e-commerce, social retail, influencer/affiliate marketing, direct sales/network marketing and new media, John has a proven track record of building high-performing teams and scaling revenue growth with an innate ability to identify, foster, and maximize talent. Considered a Swiss Army Knife by his peers, John has broad expertise in a variety of verticals (including health and wellness, nutritional performance, and inner and outer beauty) and has gained acclaim for his ability to bounce between sectors and mediums with chameleon-like versatility.
A true social and digital media practitioner and tastemaker, John is tapped into the currency of attention and consumer behavior with keen reads on market trends and emerging technology. He brings value flexing his storytelling skills and creative chops to produce engaging, insight-driven campaigns and collateral that entertain, inform, and inspire, while building strong brand equity and boosting the bottom line.
Known for his savvy eye, bold creative, clever messaging, and pithy style, John has emerged as a prolific content marketer skilled at blending cultural relevance with brand voice and cutting through the noise. He has a deep passion for crafting the eye candy and ear worms needed to compel the market to interact with a brand and ultimately increase sales.
His work has been featured in/on Good Morning America, ESPN, Elle, Vogue, Fox News, Golf Channel, Nickelodeon, Sports Illustrated, Disney Channel, MTV, USA Today, The Wall Street Journal, CNET, Direct Selling News Magazine, Success from Home Magazine, New York Daily News, Hartford Business Journal, Hartford Courant, Yahoo! Sports, Orlando Sentinel, LA Times, Golfweek Magazine, Golf Digest, Orlando Weekly, Atlanta Journal Constitution, the Jim Rome Show, and many other media outlets.
In just the last few years, his teams have racked-up over 300 international awards for business, creativity, packaging, communications, design, videography, mobile, web development, social media, and event planning, alongside Fortune 500 Companies and household names like Google, Cisco Systems, Beats Electronics, ESPN, AT&T, and Wells Fargo.
He also founded the Raser Creative Collective, an anti-agency that specializes in high-impact #CreativeThatConverts, specifically brand development and product design, multimedia content marketing, and 360° integrated campaigns. With an impressive client roster that has included high-profile direct sales companies and traditional brands, RCCo has served start-ups, established brands, and everything in between as both an external creative agency and an extension of in-house teams.
Most notably, John has successfully led multiple direct sales companies and global marketing teams through consecutive mergers and acquisitions, as well as complete rebrands and digital transformations, which makes him uniquely suited for this role.
When he’s not on-location or in his creative studio, John rolls with his beautiful wife, Kirsten, sons Finley (7) and Jack (1), and the Alabama Crimson Tide.
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