From collagen to coconut … what makes an event successful?

Jeunesse Global took Milan by storm, hosting more than 8000 attendees at the historic Mediolanum Forum for its EXPO Elevate 2017 World Tour stop in Europe. The annual celebration for Jeunesse Distributors spanned five global cities, bringing with it endless entertainment, world-class speakers and innovative products and technology.

The energy was electric as Jeunesse kicked off the three-day event in grand fashion, with a cirque show and a performance by the world-renowned DJ RanKan, the official Jeunesse DJ, who has energized the Jeunesse family at each and every stop on the EXPO Elevate 2017 World Tour. Attendees were then treated to uplifting sessions from keynote speakers including Daniel Sá Noguiera and Dr. William Amzallag, Director of Product Sciences, whose topics ranged from how to be a superhero to the science behind Naära Beauty Drink.

Ever heard of Naära? It’s one of two new Jeunesse products hitting the European market. Fitting within the company’s Youth Enhancement System of products, Naära is a delicious tangerine flavored drink with a formula of vitamins and dehydrated fruit designed to help reduce the skin’s loss of collagen over time. The other elite item launched at the event was the Luminesce HydraShield Mask, part of the company’s popular skin care line. The coconut biocellulose mask helps minimize the effects of exposure to environmental aggressors with four powerful elements: antipollution, detoxification, hydration and Jeunesse exclusive APT-200. 

Jeunesse’s annual EXPO focused not only on skin care, but also on benefitting youth at Meyer Children’s Hospital. Jeunesse Kids, the company’s nonprofit charitable 501(c)(3) foundation dedicated to creating a positive impact in the lives of children all over the world, raised an incredible $39,251 USD from generous Jeunesse Distributors in only three days. The proceeds will go to purchase specialized surgical instruments used for minimally invasive surgery, resulting in less trauma and faster recovery times.

Products took center stage in the Brand Experience area, where all in attendance were delighted and engaged. The athletic took their shots at scoring soccer goals at the ZEN booth. When not practicing how to “Be The Envy” with NV foundation, guests were learning about Naära’s collagen and sampling the luxurious hydration of the Luminesce HydraShield Mask.

The event wasn’t all fun and games though, as qualified Distributors mingled at the Star Gala Masquerade Ball. Arriving at the elegant affair dressed to the nines, Distributors flaunted a mysterious flair and ornate masks for a night filled with entertainment and fine dining.

EXPO’s success lies in the opportunity for Jeunesse Corporate and Jeunesse Distributors to revel in the spirit of joint accomplishments. The annual event offers Distributors the chance to gain key business-building tactics, be the first to try newly launched products and learn more about state-of-the-art marketing tools. The high-energy environment keeps Distributors and their teams invigorated and motivated while renewing their vision for their entrepreneurial aspirations.

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